Belgian e-bike brand Cowboy is in advanced talks to be acquired by ReBirth Group Holding. The discussions come months after ReBirth helped bail out the company during a tough year for the e-bike industry. A Rescue That Became a Deal ReBirth Group, a European investment firm focused on green technology and sustainable mobility, provided emergency…
Rad Power, one of the biggest names in U.S. e-bikes, has just settled a lawsuit in California. The case revolved around a RadRunner Plus model. The rider said the bike abruptly stopped, causing him to fall, get injured, and damage property. The company and plaintiff reached a settlement in 2025. But this settlement is just…
Blaupunkt, the German brand best known for car audio, is moving part of its e-bike operations to the United States. The company will relocate assembly from Paraguay to Western North Carolina. The frames will still be built overseas in Malaysia and China. But the final step — putting the bikes together — will now take…
Aventon, one of the largest electric bike brands in the U.S., is pulling back the curtain on how it’s responding to the tariffs impacting the industry. As the trade war set off by the Trump administration continues to disrupt the e-bike market, the company’s actions show how even major players are shifting to keep their…
Swiss e-bike manufacturer myStromer AG has announced the immediate cessation of its operations in the United States and Canada. This decision follows similar moves by other premium e-bike brands, such as Yamaha, and underscores the challenges faced by high-end e-bike manufacturers in North America. Why Did Stromer Exit the North American Market? Stromer cited “current…
Tern Bicycles, a Taiwan-based e-bike maker, is in a scramble to avoid a potentially crippling $1 million tariff fee. This looming charge threatens to disrupt the company’s U.S. operations if shipments don’t clear customs by next Wednesday. The tariff hike, announced by President Trump on April 2, was a sudden blow to the e-bike industry,…
Last year, Juiced Bikes—a brand known for its high-performance electric bicycles—shut down after financial troubles. It was a tough blow for fans who had followed the company since its founding in 2009. But in an unexpected twist, the brand is making a comeback, thanks to the ambitious minds behind Lectric Ebikes, Levi Conlow and Robbie…
In a significant shift in U.S. trade policy, the Trump administration has closed the de minimis loophole for certain imports, including e-bikes and lithium-ion batteries coming from China. Starting Tuesday, products valued under $800 from China will no longer be able to bypass U.S. regulations and import duties, potentially impacting the e-bike industry in the…
In a surprising turn of events, Juiced Bikes, the well-known Southern California-based electric bicycle company, has reportedly been sold at auction for approximately $1.225 million. While the exact status of the company remains murky, it seems that Juiced Bikes’ branding, intellectual property, and remaining inventory have all been sold off. The sale has yet to…
Juiced Bikes, a leading player in the electric bike market, has been facing increasing concerns about its financial stability. Founded in 2009 as Juiced Riders, the company gained significant traction for its innovative designs and affordable pricing. However, recent developments have raised questions about its future. Delayed Orders, Customer Frustration, and Out-of-Stock Products One of…
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