Riese & Müller U.S. Exit Nears July 31: What Owners Should Know

Last Updated on July 26, 2026 by Kristina

Current status – July 26, 2026: Riese & Müller says it will cease its business activities in the United States as of July 31, 2026. U.S. dealers may place orders through July 31. After that date, the company will stop accepting new product orders, although bikes already available through U.S. dealers may remain on sale while supplies last.

MÜHLTAL, Germany: Riese & Müller announced its planned U.S. withdrawal on April 20, 2026, following what the company described as an extensive strategic and economic assessment. The premium e-bike and cargo-bike manufacturer cited persistently challenging and increasingly volatile market conditions in the United States. Prospective buyers should also consider the importance of dependable local e-bike dealer support before purchasing remaining inventory.

Current owners are not being told that their warranties or parts support will disappear on July 31. Riese & Müller says existing warranty obligations will remain in effect and that dealers will retain access to components, technical documentation, spare parts, and support services.

Readers can follow the latest Electric Bike News coverage for additional company and industry developments.

Riese & Müller U.S. Exit Timeline

• April 20, 2026: Riese & Müller announces its planned withdrawal from the United States.
• Through July 31, 2026: U.S. dealers may continue placing orders for Riese & Müller e-bikes and cargo bikes.
• After July 31, 2026: The company will no longer accept new U.S. product orders.
• After the ordering cutoff: Bikes already available through U.S. dealers may remain on sale while supplies last.
• Existing owners: The company says parts, technical support, dealer resources, and existing warranty coverage will continue.

The July 31 date is an order and business-transition deadline. It does not necessarily mean that every unsold Riese & Müller bike will disappear from U.S. showrooms that day.

Why Is Riese & Müller Leaving the United States?

In its official withdrawal announcement, Riese & Müller said the decision followed an extensive strategic and economic assessment. The company identified persistently challenging and increasingly volatile U.S. market conditions as key factors.

Riese & Müller plans to concentrate more of its resources on its European sales and dealer network. CEO Dr. Sandra Wolf said the company needed to focus its efforts on its core markets and strategically concentrate its capacity.

The announcement applies specifically to the United States. Riese & Müller says its operations in Canada, Australia, and New Zealand are not affected.

Will Current Owners Still Receive Parts and Warranty Support?

Riese & Müller says existing U.S. customers will continue to receive support, including access to spare parts for its e-bikes and cargo bikes.

The company also says dealers will retain access to components, technical documentation, and support services after U.S. sales end. Existing warranty obligations will remain in effect and continue to be fulfilled.

Those commitments are reassuring, but the announcement does not specify how long every individual component will remain available. It also does not guarantee that every current dealership will continue offering the same level of Riese & Müller service.

Owners should contact their preferred dealer and ask how the transition will work at that specific location.

What Current Owners Should Do

• Keep the original receipt, invoice, warranty terms, and service records.
• Record the bike’s frame number and major battery and component information.
• Ask whether the dealership expects to continue servicing Riese & Müller bikes after July 31.
• Confirm how future warranty claims will be submitted and completed.
• Ask whether the shop expects to retain access to model-specific batteries, displays, keys, chargers, and other proprietary components.
• Keep copies of all written communication involving a warranty or support request.

Can You Still Buy a Riese & Müller E-Bike?

U.S. dealers may place new orders through July 31, 2026. After the deadline, Riese & Müller says it will no longer accept new U.S. product orders.

That does not mean all consumer sales will stop immediately. Bikes that dealers already have in stock may remain available while supplies last. Dealers may also receive bikes from orders that were properly placed before the cutoff.

Before paying a deposit, ask the dealer whether the bike is physically in stock, already confirmed through the manufacturer, or dependent on an order that has not yet been accepted. Get the expected delivery date, deposit terms, and cancellation or refund policy in writing.

Questions to Ask Before Buying Remaining Inventory

Riese & Müller bikes can represent a substantial long-term purchase. The local dealer relationship is therefore an important part of the buying decision.

• Is the exact bike physically in stock?
• If it has been ordered, was the order accepted before the July 31 deadline?
• Does the purchase include the normal manufacturer warranty?
• Will this dealership continue servicing Riese & Müller bikes?
• Can the dealer continue handling warranty claims?
• Will it retain access to diagnostic equipment and technical documentation?
• Can it order replacement batteries, displays, chargers, keys, and model-specific parts?
• Who pays for diagnostic labor, shipping, or transportation during a warranty claim?
• Are connected features or subscription services expected to remain available for this model?

A shopper who is uncomfortable with the uncertainty may be better served by a manufacturer with an active U.S. dealer network and clearly available replacement parts.

Did Tariffs Cause the Riese & Müller Withdrawal?

Riese & Müller did not identify one tariff or government policy as the sole reason for leaving the U.S. market. Its official explanation refers more broadly to challenging and increasingly volatile market conditions.

Tariffs are still relevant background. In August 2025, Bicycle Retailer and Industry News reported that Riese & Müller temporarily stopped U.S. shipments because of import rules involving a 50% tariff on the steel content of affected e-bikes.

When it reported the withdrawal in April 2026, Bicycle Retailer said bicycles had subsequently been removed from the list of products subjected to those specific Section 232 steel and aluminum tariffs. Riese & Müller nevertheless proceeded with its broader U.S. market withdrawal.

The evidence therefore supports describing tariffs as part of the recent business background, but not as the only verified cause of the decision.

Part of a Broader Premium E-Bike Market Shift

Riese & Müller is not the first premium European e-bike company to pull back from North America. Stromer previously stopped selling bikes in the United States and Canada while providing a continuing process for parts and warranty support through existing retailers.

My earlier report on Stromer’s withdrawal from the U.S. and Canadian markets provides useful context, although the two companies made separate decisions and have different transition arrangements.

These exits do not prove that every premium e-bike manufacturer is struggling or preparing to leave. They do show why buyers should consider local service, parts availability, warranty administration, and long-term ownership support alongside motor power, range, and purchase price.

My Take

Riese & Müller’s departure is disappointing for U.S. riders who value premium commuter and cargo bikes backed by knowledgeable dealers. The company’s commitment to continue fulfilling warranties and supplying parts is meaningful and should reduce some of the immediate concern for existing owners.

My main concern is how consistently that support will be delivered at the local level. A manufacturer may provide parts and documentation, but the owner still needs a capable shop willing to diagnose the bike, communicate with the company, and complete the repair.

Current owners do not need to panic. They should, however, confirm their local service options and keep their purchase and maintenance records organized.

Prospective buyers may still decide that a remaining Riese & Müller bike is worth purchasing. I would only proceed after confirming the exact bike’s availability, the written warranty terms, future service arrangements, and access to important proprietary components.

📰 How This Story Was Verified

This report is based on available official documents, agency statements, meeting records, court filings, or other primary sources, with reliable reporting used for additional context. I clearly distinguish proposals from rules that have been finally approved or taken effect.

Sources

• Riese & Müller – Withdrawal from the United States, April 20, 2026
• Bicycle Retailer and Industry News – Riese & Müller will leave U.S. market in July
• Bicycle Retailer and Industry News – Riese & Müller pauses U.S. imports because of steel tariff